Logo design for kids' store. And in this case it must be a shop sign at the same time. The store's assortment mainly consists of games and products for creativity like paints, crayons, colored clay, etc
Idea
Logo represents the store's name "Smiley faces" literally, with elements of splashes and blots.
Goals
This work was done for a small family business in Kirov, Russia. That makes client's feedback of significant brand's recognition growth even more rewarding for me. Few months later a second point was opened.