Idea
Kids don't really like studying. Unless those aren't just some usual lessons, but an adventure. Shauma and Fa products can turn any school into a fairy tale school, and study - into an entertainment with magic prizes. The creative background was to use a popular image of a magic castle, similar to both of Narnia and Cinderella's Disney Castle. And the reason is that the main prize a participant could win, is a trip to Disneyland in Paris.