Everyone to a cinema!

Client

Mondelēz Russia

Agency Task

Create a promotional campaign for a new Oreo's product on the market - Oreo Dubble Stuff. The campaign should be based on Oreo People global platform. The platform includes characters, based on oreo cookies as their faces - Oreojis. Campaign must provide retail and digital support (posms, special edition packaging, website, smm).

Global campaign

Idea

Everyone likes cinema. It makes us laugh, share some food, be closer to each other. Like Oreo. Easy for customer promo mechanics: buy Oreo, find a code inside the pack, win cinema prizes on the website kino.oreo.ru

Implementation

The characters for campaign's key visual were designed to remind the customers of wide-known and loved tv-series characters. The youngsters' brand audience, as well as the older segment, are familiar with American Dad, the Simpsons, Daria and Futurama, that inspired me in this project.

Website

kino.oreo.ru