Anastasia Sergeeva
Art direction for communication agencies: engaging key visuals and more.
EXPERIENCE
December 2018 – present. Art Director (Moscow)
Full-time REMOTE position.
I develop visual concepts for national promo campaigns:
» ideation in pair with creative directors and copywriters;
» key visual design;
» wide range of in-store displays, posms, uniforms;
» storyboards for short videos, YouTube bumpers, and animated banners;
» layout design for project presentations;
» illustrations and sketches, character design for merchandise and toys.
Main client – Mondelēz Russia (Oreo, Milka, Dirol, Halls, Barni, Tuc).
3 award-winning projects for 2020: Effie and Silver Mercury
March 2017 – December 2018. Art Director (Moscow)
Full-time REMOTE position.
Designed communication materials from ideation to finished artworks:
» key visuals;
» wide range of in-store displays, posms, uniforms;
» layout design for project presentations;
» art working;
» illustrations and patterns.
Main clients: Schwarzkopf&Henkel, JDE, Avon, AB InBev Efes, Megafon.
September 2014 – March 2017. Creative Designer (Moscow)
Full-time position, REMOTE since 04/2015. Created visual identity for tender and pitch projects in wide variety of brand categories – from alcohol, tires and
cars to baby supplement and pharma:
»key visual, posm and presentation design;
»illustration.
Brands: Philip Morris, Timotei, BodyShop, Rexona, Roche, Pepsico, RosBank and others.
Award-winning projects in 2016: Silver Mercury
November 2013 – September 2014. Lead Designer (Moscow)
» indoor and outdoor ads design (inc. billboards and public transport branding);
» catalog design;
» photo retouching;
» artworking for print production.
April 2012 – September 2013. Non-air graphic designer (Moscow)
TV shows’ promotional designs:
» key visuals for print media;
» merchandise for events.
September 2011 – March 2013. March 2009 – September 2010. Designer/Illustrator (Moscow)
» graphic design;
» layouts of multiple paged products (catalogs, etc.);
» illustration;
» art works.
Skills
Graphic Design
95%
Photomontage / CG
95%
Ideation
80%
Art Direction
85%
Illustration & Patterns
70%
Presentations
90%
Infographics
80%
Brochure & Catalog layouts
80%
Point of sales materials and stands
80%
Outdoor advertising
70%
Art works
50%
Storyboards
20%
Web banners
20%
3d typography
Tools
PhotoShop
95%
InDesign
85%
Illustrator
85%
Hand Drawing
50%
Wacom
90%
PC
80%
Mac (requires refreshing)
50%
Corel Draw
Cinema 4d
Education
2001-2006. Moscow State University of Printing Arts. Master degree in Advertising&Marketing.
2011. Illustration and Character Design online course with Denis Zilber.
2018. Ideation Lab online course with Sterling Hundley
Languages
Russian (native)
English (upper intermediate B2-C1)
Portuguese (beginner, A2)