Travel to the land of Tenderness

Client

Milka, Mondel─ôz

Agency Task

Boost joint sales of Milka chocolate and cookies. The focus must be also kept on the product's qualities - cookie's variable textures and taste.

Idea

Autumn promotion offers to Milka buyers to escape the wither season by winning a trip to Alps with air balloon flight.

Implementation

The main prize and the product itself are shown in Milka's brand playful manner. The balloon works great as the eye-stopper in point of sales materials (display's custom topper in this case).