The agency developed an activation, tailored for Oreo. The brand has a gift asset - dunker, a special stick for dunking cookies into milk. We created 2 concepts that make those dunkers collectible.
First concept - Alien monsters. These guys departed the Oreo planet in a faraway galaxy, but the spaceship had a crush over Russia. Now it's you can find and collect them.
This Halloween ghosts and witches left their Ghost House and hide withing the shelves of your local store in Oreo packs. Find them all before they found you!