2019 New product launch national campaign for Mondelēz. The client's request was to show that Tuc Mini is a product to share with friends. Also the idea of endless consumption should be integrated on the platform.
Agency's creative idea was to show that Tuc Mini is a product for any occasion snacking - munching. Everywhere and whatever you do.
The short and sharp call to action, that could be translated as "Eat until you eat it all" or "Eat till you reach the bottom".
To illustrate the idea of endless consumption I decided to exaggerate a lot with the product. I created the pattern of tuc minis and filled them the key visual's major part.
The client found all these solutions matching perfectly to the brand's image.