Drink summer till the bottom

Client

Efes, AB InBev Efes

Agency Task

Create a promotional campaign for on-trade. The format required to be a table tent format, but must bring some interaction with customer.

Idea

Even in a "we don't have wifi, talk to each other" bar a lonely visitor can entertain himself with this barley-break-game table tent.

Implementation

As the season for promotion was summer 2017, and the bars - were bars in the southern resort cities of Russia, the key visual reflected summertime activities with chilled mood of the brand.