Color your summer
Client
PepsiCo
Agency Task
Create a joint promotional campaign for 2 brands, integrated also to summer food festival.
Idea
As the major color for both brands is yellow, here comes the call to action "Color your summer with yellow"
Implementation
Key viaual, branded photo area, dj truck on the festival and promo website - everything is generously poured with yellow paint
Goals
The project client's tender.