Color your summer

Client

PepsiCo

Agency Task

Create a joint promotional campaign for 2 brands, integrated also to summer food festival.

Idea

As the major color for both brands is yellow, here comes the call to action "Color your summer with yellow"

Implementation

Key viaual, branded photo area, dj truck on the festival and promo website - everything is generously poured with yellow paint

Goals

The project client's tender.