Anastasia Sergeeva

Art direction for communication agencies: engaging key visuals and more.

EXPERIENCE

December 2018 – present. Art Director (Moscow)

Full-time REMOTE position.
I develop visual concepts for national promo campaigns:

» ideation in pair with creative directors and copywriters;

» key visual design;

» wide range of in-store displays, posms, uniforms;

» storyboards for short videos, YouTube bumpers, and animated banners;

» layout design for project presentations;
» illustrations and sketches, character design for merchandise and toys.

 

Main client – Mondelēz Russia (Oreo, Milka, Dirol, Halls, Barni, Tuc).

 

3 award-winning projects for 2020: Effie and Silver Mercury

March 2017 – December 2018. Art Director (Moscow)

Full-time REMOTE position.
Designed communication materials from ideation to finished artworks:

» key visuals;
» wide range of in-store displays, posms, uniforms;
» layout design for project presentations;

» art working;

» illustrations and patterns.


Main clients: Schwarzkopf&Henkel, JDE, Avon, AB InBev Efes, Megafon.

September 2014 – March 2017. Creative Designer (Moscow)

Full-time position, REMOTE since 04/2015. Created visual identity for tender and pitch projects in wide variety of brand categories – from alcohol, tires and
cars to baby supplement and pharma: 

»key visual, posm and presentation design;
»illustration.

Brands: Philip Morris,  Timotei, BodyShop, Rexona, Roche, Pepsico, RosBank and others.

 

Award-winning projects in 2016: Silver Mercury

November 2013 – September 2014. Lead Designer (Moscow)

» indoor and outdoor ads design (inc. billboards and public transport branding);
» catalog design;
» photo retouching;
» artworking for print production.

April 2012 – September 2013. Non-air graphic designer (Moscow)

TV shows’ promotional designs:

» key visuals for print media;
» merchandise for events.

September 2011 – March 2013. March 2009 – September 2010. Designer/Illustrator (Moscow)

» graphic design;
» layouts of multiple paged products (catalogs, etc.);
» illustration;
» art works.

Skills

Graphic Design 95%
Photomontage / CG 95%
Ideation 80%
Art Direction 85%
Illustration & Patterns 70%
Presentations 90%
Infographics 80%
Brochure & Catalog layouts 80%
Point of sales materials and stands 80%
Outdoor advertising 70%
Art works 50%
Storyboards 20%
Web banners 20%
3d typography

Tools

PhotoShop 95%
InDesign 85%
Illustrator 85%
Hand Drawing 50%
Wacom 90%
PC 80%
Mac (requires refreshing) 50%
Corel Draw
Cinema 4d

Education

2001-2006. Moscow State University of Printing Arts. Master degree in Advertising&Marketing.

2011. Illustration and Character Design online course with Denis Zilber.

2018. Ideation Lab online course with Sterling Hundley

Languages

Russian (native)

English (upper intermediate B2-C1)

Portuguese (beginner, A2)