Fairytale School of Shauma and Fa

Key visual for Schwarzkopf autumn promo campaign. Fairytale castle, standing on a foam cloud and surrounded by bubbles refers to popular kids’ symbols of Disneyland, Narnia and Harry Potter. Full slogan «Fairytale School of Shauma and Fa makes wishes come true» announces gifts and prizes for purchasing the products, and main are trip to Disneyworld in Paris and a certificate for 50000 roubles shopping in kids department store. Along with using the popular fairytale subject (the castle) i added my idea of designing it with more direct connection to the product — shampoos and shower gels — so this what the foam and bubbles served to.